Your ROI-boosting META ads sidekick—helping you turn clicks into customers and ad spend into serious profits.

connect. convert. scale.

connect. convert. scale.

Who’s running this thing? (by thing we mostly mean ads…)

Hi! I’m Abby Dell, Founder of Daylily Digital, Jane of all trades (everything from Esthetician to Photographer to Musician), and passionate Digital Marketer in the center of it all. As a certified Meta paid ads strategist, I am dedicated to navigating the dynamic landscape of your online marketing strategy alongside you to truly find who your brand speaks to.

Whether it's crafting compelling ad copy that captures attention, designing eye-catching visuals that speak to your brand, or utilizing advanced targeting techniques to reach the right people at the right time, my team’s focus remains singular—your success. Together, we'll turn your digital presence into a powerful engine for brand awareness, customer loyalty, and unmatched growth.

With a keen understanding of audience behavior and effective targeting strategies, we craft campaigns that resonate deeply with your intended customers. Harnessing the power of insights and analytics to optimize your ad spend, we ensure every dollar works as hard as you do. The approach is not just about clicks but about driving meaningful interactions that translate into real growth for your business.


Get ready to scale your business with high-performing Facebook & Instagram ads. Our process is designed to take the stress out of running ads while maximizing your return on investment.

It’s cool if ads aren’t your thing, 

‘cause they’re totally mine. 

  • Campaign Setup & Strategy

    • Deep dive into your business goals & ad objectives

    • Action plan tailored to your niche & budget

    • Audience research to find your ideal customers

    • Lookalike audience setup to reach high-converting prospects

    • Campaign audit (if you’ve run ads before) to identify opportunities

    Ad Creation & Optimization

    • Engaging ad copy & creative recommendations that convert

    • A/B testing to determine the best-performing ads

    • Pixel & tracking setup to measure real results

    • Continuous bid & budget optimization to stretch every dollar

    Continuous Proactive Management

    • Daily performance monitoring & fine-tuning

    • Adjustments based on real-time data (because set-it-and-forget-it doesn’t work!)

    • Audience refinements to improve targeting

    • Weekly performance updates & insights

    Who This is For:

    ✅ Business owners who want expert-level ad management without wasting ad spend
    ✅ Brands looking to scale with paid ads but aren’t sure where to start
    ✅ Anyone tired of DIY-ing ads with little to no results

    Let’s turn clicks into conversions and scale your business the right way!

Get in touch

Want to collaborate? Just share a few details, and i’ll be in touch soon. I’m excited to connect with you!